Wrong-format channel mismatch
10L Jerry Can doesn't fit every channel. Quoting it where it doesn't fit creates dead inventory; missing it where it fits leaves channel volume on the table.
Sweet-spot pack for African catering, restaurants, and small QSR chains.
Indicative CFR price in 5 seconds. Origin: Malaysia / Indonesia (seller's choice). Confirmed PI within 4 business hours.
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All prices in USD CFR. Origin Malaysia / Indonesia (seller's choice). Standard payment 30% TT advance + 70% against shipping documents.
The 10L jerry can is the cross-over format — too large for typical household retail, too small for institutional HoReCa. It serves a real channel: small restaurants, chip shops, neighbourhood QSR chains, and household buyers who go through frying oil at higher volume. Many distributors miss this format because their FCL planning is locked to either 5L (retail-only) or 20L (HoReCa-only). Mixing 10L into the order book lets a distributor cover both channels from the same FCL plan with less inventory complexity. The buyer pain is mostly invisible — it's the missed channel rather than a problem with the format.
10L Jerry Can doesn't fit every channel. Quoting it where it doesn't fit creates dead inventory; missing it where it fits leaves channel volume on the table.
Many quotes bundle pack premium into the FOB number. We separate it as a line item so the $/MT economics are visible.
When buyers run multiple formats from different suppliers, the consumer-facing brand impression fragments. One supplier across formats fixes this.
Small QSR chains, neighbourhood frying operations, takeaway chip shops, university and training-college canteens, mid-volume household buyers in markets where the 5L doesn't last a week (Lagos large-family households, Mombasa lodgings). Distributor archetypes: the omni-channel Lagos or Nairobi importer running both 5L retail and 10L HoReCa from the same supplier; the Kampala wholesaler serving small institutional accounts.
25.8 MT per 20′ FCL with 2,580 units. Pack premium of USD 28/MT — slightly cheaper per MT than 5L because of the better oil-to-plastic ratio. At CFR Lagos USD 1,253/MT (CP10 indicative), each 10L jerry can lands at approximately USD 12.53 cost-of-goods before duty, FX, distributor margin.
| 10L jerry can | 5L jerry can | 20L jerry can | |
|---|---|---|---|
| MT per 20′ FCL | 25.8 | 25.4 | 26.0 |
| Premium per MT | USD 28 | USD 35 | USD 22 |
| Channel fit | Small QSR + heavy household | Wet market + retail | HoReCa + institutional |
| Best for | Omni-channel distributors | Pure retail importers | Pure institutional importers |
Top six African markets where this format dominates the channel mix.
Africa's largest cooking-oil import market — 350,000+ MT/yr through Lagos and Apapa.
East Africa's import hub — Mombasa serves Kenya, Uganda, Rwanda, Burundi, eastern DRC.
West Africa's stable demand market — Tema port, growing middle-class retail.
Tanzania import + transit to Burundi, Rwanda, eastern DRC via Dar es Salaam.
Landlocked Uganda — cargo via Mombasa or Dar, then road to Kampala.
Francophone West Africa hub — Abidjan distributes onward to Burkina Faso, Mali, Niger.
If your distribution touches small QSR or heavy-household channels, yes — it covers a real gap. Pure-retail or pure-HoReCa importers can skip it.
Yes. We commonly load mixed packs; quote on the weighted-average premium.
Distributor mixing retail (5L) and HoReCa channel (10L). Single-brand consistency, MY/ID origin routing, 30/70 payment.